Infographics have become an increasingly important tool in content marketing.
Visual presentations are highly effective in conveying information. Therefore, infographics make an invaluable addition to any content marketing strategy for the following reasons:
- Create strong brand awareness.
- Quickly grow subscriber lists.
- Creating highly shareable content.
SEJ provides some compelling statistics on visual design.
Did you know that 90% of information transmitted to the brain is visual?
Visuals are processed 60,000 times faster than text. Moreover, infographics are 30 times more likely to be read than text articles.
Therefore, publishers featuring content marketing infographic grow 12% faster than those without.
This guide will help businesses develop winning topics and locate necessary data to create compelling infographics. However, first, we shall discuss infographics and how they help your marketing campaigns.
What Are Infographics?
An infographic is a visual representation of information. It helps convey complex concepts, summarize data, and make numerical figures visually appealing.
Infographics can take many forms, including the following:
- Statistics.
- Timelines.
- Flowcharts.
- Informational content.
- List infographics.
The infographic choice depends on the nature of the content and the goals it aims to achieve.
Infographics can be a powerful tool in content marketing strategies. They can break down complex concepts, summarize information, or make data and numbers more accessible to the audience.
Visual Storytelling Through Marketing Infographic
Visual storytelling is an effective strategy for both B2C and B2B marketers. It helps communicate a brand narrative from the target audience’s perspective.
Therefore, this strategy involves using various forms of visual content to showcase the brand’s wants, needs, and expectations.
When done correctly, visual storytelling can emotionally connect with the audience. This provides relevant information and an understanding of why they might want to engage with the brand.
Moreover, visual narratives capture and demonstrate the brand’s unique voice and persona, making it an indispensable tool in content marketing.
Thus, visual storytelling is a powerful tool used in marketing infographics. It helps these pieces of content enhance brand perception, engage consumers, and create emotional connections.
However, visual storytelling in infographics involves a protagonist representing the target audience, showcasing their problems and solutions. This approach boosts satisfaction and confidence among consumers.
Additionally, visual storytelling creates a lasting impression, as 65% of people are visual learners.
Therefore, content creators can use infographics to engage their audience, creating an emotional connection and increasing conversion chances.
Tips To Create Compelling Marketing Infographics
Given below are some of the most important tips that will help you create the most compelling marketing infographics—
1. Understand Your Audience
To create effective content, it’s important to align your content with your customer personas’ questions, challenges, and interests.
Therefore, you should determine the value point for your audience. Next, reach out to them early on to gauge their interest.
Moreover, you can use surveys to identify their most relevant topics.
However, avoid creating a single infographic if you have multiple customer personas. Instead, you should tailor your content to meet their specific needs.
2. Create The Flow
When creating a data-driven infographic, begin sorting your data into categories and identifying the top data points.
Mind maps or other tools can help you create groups and organize data.
Moreover, consider the order in which you present your infographic’s different sections and the information hierarchy.
Therefore, as you move information around, revise and refine it until you’re satisfied with how it fits together.
By finishing this stage, you should have a solid data structure organized into groups with closely related themes. This flow helps you establish a hierarchy on your infographic.
Therefore, you can create a natural flow and make your infographic informative and engaging.
3. Simplify The Information
Infographics are visual presentations that communicate complex data efficiently without confusing or overwhelming the audience.
Therefore, you can use icons, graphics, illustrations, and charts to convey information.
Remember, the primary objective is simplifying the data, enabling the audience to process and absorb it quickly.
4. Decide On The Design
Designing a visually appealing infographic helps communicate information effectively.
Therefore, a successful design should focus on three important points:
- Direct the reader’s attention.
- Clarify meaning.
- Make readability a breeze.
Additionally, you must tailor your infographic to the needs of your brand and the expectations of the audience. Therefore, you can plan the layout through wireframes.
This will help you consider how to present the information hierarchy.
Moreover, when choosing a layout, ensure it best suits your presentation content. To make your infographic pop, choose colors based on demographics and content.
Stick to two or three main colors. Additionally, use a contrasting color to draw attention to key areas.
Experiment with different shades to create a cohesive design.
Promote Your Infographics!
Consider incorporating promotion into your content marketing strategy to reach a larger and more active audience.
For example, promote your infographic on social media platforms that cater to people with relevant interests and demographics similar to your customer persona.
Additionally, use your email subscriber list to cultivate loyal promoters. Provide them with high-quality content they can share with others.
By following these tips, you can expand your reach and build a strong following of engaged fans!
